Presenting the new Whitewed Directory Website!

28 / 03 / 18


We are beyond excited to announce the launch of our sparkly new Whitewed Directory website today! It's now LIVE and beyond beautiful!

We have spent time extensively researching what you lovely couples are looking for, what you love to see, how you love to have it presented - and have developed the most amazing platform in which you can gain inspiration, find suppliers and plan your wedding - in fact, all your wedmin ticked off with the use of just one website, now that's a winner in our book!

We’ve heavily invested in it, it uses the best technology on the market and has been developed by multi-award winning web design agency, Gel Studios, and we’re thrilled with it.

The wedding industry is changing, and recent research highlighted that 49% of couples now find their wedding suppliers through internet searches, so it's crucial for The Whitewed Directory to keep up with current trends and search habits, ensuring it's always appealing to engaged couples in their online searches.

The launch of the new Whitewed Directory website will take the business to the next level. It is already an enviable platform which acts as a one-stop shop for engaged couples to source a vetted wedding venue and suppliers while gaining inspiration and top tips at the same time. The new website provides even more inspiration and places the user experience of engaged couples and wedding supplier members at the forefront, offering an even more enhanced experience as a result - here's how:

  • We’ve updated the supplier category types to be more current
  • Made it even more visual
  • Enhanced The Planning Hub
  • Given The Real Wedding Ideas section a huge boost
  • Added an advertising suite
  • Improved the Blog
  • Added great search and social media sharing facilities
  • Improved the Wedding Events section and linked it to MailChimp and Stripe to allow couples and businesses to pre-register / book / pay directly on Whitewed

Directory pages have also been enhanced, with greater use of imagery, videos and inspirations to entice the viewing couple to book services. It's possible that supplier members will discover The Whitewed Directory pages rank above their own pages in search engines as they have been so well resourced.

Natalie Lovett, managing director of The Whitewed Directory says “The site is now far more visual and enticing. A survey of visitors showed that 74% of engaged couples wanted to see more real weddings in the package. We have delivered on this by adding our dedicated Real Wedding Ideas section, which can be filtered according to wedding theme, venue type and season. Around 64% of visitors wanted more practical planning tools, while 68% asked for more planning advice and all this information will be supplied via our Planning Hub and the new blog which will feature top tips and planning.”

It's exciting times ahead at Whitewed HQ as we develop our offering to engaged couples and wedding suppliers alike, and our next step is to expand beyond Wiltshire and Gloucestershire to the South West overall - giving more coverage and developing our brand even further.

Watch this space for more news from Team Whitewed!