Ethica Diamonds

Ethical Engagement and Wedding Jewellery

Locations covered: Bristol

Lab-Grown Diamonds and Moissanite


Recycled Precious Metals


5 Star Personal Customer Service


Bespoke Jewellery Design Service

Ethica Diamonds is an award winning jewellers in the heart of Cornwall, specialising in lab-grown diamond and moissanite engagement rings, ethical wedding rings and bespoke fine jewellery. Ethica is predominantly an online business, with an appointment only boutique showroom in Truro, Cornwall where you can book a no obligation face to face consultation from their beautiful collection or design your own bespoke piece of ethical fine jewellery. 

Their jewellery is set with recycled and Fairtrade precious metals and are set with certified lab-grown diamonds and premium independenty certified diamond infused moissanite. They set out back in 2010 with a mission to educate the consumer about the dark truths of diamond mining and provide an ethical and more affordable alternative that did not compromise on durability, composition, beauty and of course, sparkle! 

The Ethica Team have a passion for making customers happy and have remained small and close knit team in order to continue a highly personal and attentive customer service. They have been awarded the Feefo Platinum Trusted Service award for the past three years, following a successful three years of being awarded the Feefo Gold standard. These awards recognise consistence in delivering excellence for customer service, which is hugely important to the business. 

"The Ethica Team really know the meaning of customer service. Few people go into the process of buying an engagement ring knowing absolutely everything. it can be daunting and confusing, but the team at Ethica, particularly Olivia, was so helpful in explaining the ins and outs whilst sharing a range of different options that helped me make the right choice. Finding sustainably sources lab-grown diamonds from a UK source is not easy, but Ethica very much make it seem that way"

Simran Gill

"I found Ethica Diamonds online after looking into sustainable engagement rings for my partner. I was immediately drawn to their professional yet friendly and ethical approach, and their elegant rings and designs on their website. Despite this I was still beginning to feel overwhelmed by the sheer choice of diamonds and ring settings, but after reading reviews I decided to give them a call. My fears were immediately put at ease, Olivia (and later Claire) were the most knowledgeable, friendly and enthusiastic people to deal with, no question was too stupid and Olivia made a huge effort to help me land on something personal, discuss customisations and generally keep me completely involved in the process whilst also making sure to explain things every step of the way. By the end of what turned out to be a pretty quick process, I knew I had found the perfect ring from the perfect place! Even when I decided I wanted to propose earlier than expected, they worked to turn everything around for me and managed to get the ring with me in time. My partner was absolutely amazed with the ring and she hasn't stopped looking at it! I couldn't recommend Ethica enough."

Oscar Gregg

Fantastic service! We will definitely be buying our wedding bands from them in the near future. We think the product range is amazing but we especially like the customer service. They made a special effort to make our situation work by having the rings delivered to them so we could collect them as part of a romantic getaway, even sending us videos when the rings arrived. When we collected them they took us in, had a lovely chat with us and made the experience really special. Overall they have made the engagement experience for both my partner and I so easy and most importantly enjoyable. I cannot thank them enough for their help!

Damini Pithiya

Wonderful service from the start. Olivia and Claire have been so lovely and attentive throughout the whole process. Communication was great and we felt updated all the way through. They made us feel comfortable and were able to offer professional and helpful advice and support. My ring is so beautiful and we are so happy we chose to use Ethica! Thank you. We love Ethica's values and we look forward to coming back in the future

Sarah Parkes